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John Horn. Ph.D.

John Horn. Ph.D. Profile Photo

Professor of Practice in Economics in the Olin Business School at Washington University in St. Louis / Author

John Horn is currently professor of practice in economics in the Olin Business School at Washington University in St. Louis, where he teaches MBA students microeconomics, macroeconomics and industry analysis. He is an award-winning teacher (having been awarded the Reid Teaching Prize by the MBA and Professional MBA students at Olin, and receiving a Top 15% teaching award when he was an Adjunct Professor at the Robert H. Smith School of Business at the University of Maryland). Prior to joining Olin Business School, John was a Senior Expert in the Strategy Practice of McKinsey & Company, working with Fortune Global 1000 clients on competitive strategy, war gaming workshops and corporate and business unit strategy across a variety of industries and geographies.

Prior to McKinsey, John assisted major U.S. financial institutions with fair lending compliance as a consultant with Ernst & Young LLP, and spent five years with The Brattle Group. He has published in the McKinsey Quarterly and the Harvard Business Review and has a PhD in economics from Harvard University and a Bachelor's from the University of Michigan. He is the author of Inside the Competitor's Mindset (April 2023) MIT Press and President and Founder of Gateway Competitive Insights, LLC.

April 1, 2025

Buckle Up for Tariffs: Glory Days or Chasing a Mirage

Tariffs might sound like a snooze-fest, but they’re the kind of spicy topic that gets the economic gears grinding! John Horn, an economics professor from Washington University, breaks down how tariffs can be both a blessing and a curse for our wallets. It’s all about figuring out if we should be sh…